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Europeana Creative is a project funded by the European Union and coordinated by the Oesterreichische Nationalbibliothek with EuroClio as partner organisation. The project aims to support and promote the re-use of cultural resources that are made available via Europeana  a website that provides access to digital resources of Europe’s museums, libraries, archives and audio-visual collections. Europeana Creative stimulated the re-use of this wealth of material by creative industries active in Design, History Education, Natural History Education, Social Media and Tourism.

Within Europeana Creative, EuroClio and WEBtic worked together to develop innovative online learning activities, making use of Europeana content and services. An group of history educators from Europe and beyond was actively involved in the development and testing of the online learning activities. The results of this pilot is integrated in and disseminated via the Historiana website, an on-line educational multimedia tool that offers students an ever-growing number of multi-perspective sources, comparative case studies, and innovative teaching material developed by EuroClio and WEBtic.

Project Aims

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1. The project will establish the Europeana Open Labs Network of online and physical environments for experimentation and engagement. The Open Labs will provide access to technical and business services, and experimentation content to support the development of new projects, beginning with four Open Lab affiliates and a virtual space.

2. The new Europeana Content Re-use Framework will extend the Europeana Licensing Framework from metadata to content, allowing content providers to make content available for re-use scenarios and to communicate the conditions necessary for commercial re-use.

3. The project will implement the infrastructure and essential transformation services needed to successfully support re-use of cultural resources, at the same time boosting creativity and long-term business development.

4. Five pilot applications in the thematic areas of History Education, Natural History Education, Tourism, Social Networks and Design will be created. The pilots will serve as reference implementations for

5. Open Innovation competition challenges that will identify, incubate and spin-off five viable projects into the Creative Industry sector.

6. The project will identify business models allowing key stakeholders within the Europeana ecosystem to develop products and services based on the Content Re-use Framework, and to ensure the sustainability of the Europeana Open Labs Network.

7. Holistic Evaluation carried out by the project will cover all work streams, while the staged delivery of pilots and services supports best practice learning.

8. Project results will be promoted via an extensive stakeholder engagement campaign in the Creative Industries sector and the Europeana Network. The consortium assembles the required expertise, critical mass and network outreach coverage to successfully realize these objectives.



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Europeana Creative defines a work plan to realise the objectives by the delivery of a 30 month project that steadily builds a compelling infrastructure, vibrant community of practice and growing appetite from the creative industries to deliver innovation in the re-use of cultural content. This is based upon the following methodical approach:

  1. Identifying and providing a critical mass of metadata and cultural content that is immediately suitable for re-use.
  2. Configuring a Content Re-use Framework in co-ordination with Europeana Cloud.
  3. Creating a technical infrastructure and online Europeana Open Lab service that facilitates re-use and supports the Framework.
  4. Producing Pilot applications and services that utilise and exemplify the technical infrastructure, according to five specific Themes.
  5. Integrating existing physical Living Labs as hubs for co-creation and collaboration.
  6. Running a series of Challenges for the creative industries to embrace creative and innovative re-use of cultural heritage resources through utilisation of the technical infrastructure.
  7. Incubating and supporting the most viable project from each Challenge as a spin-off business and providing wider support to the creative industries community for business incubation.

Part of the initiative

Supported by

European Commission | CIP Best Practice Network

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Project Managers

Steven Stegers (Programme Director)

Geert Kessels (Project Coordinator)


The project brings together 26 partners from 14 countries and forms a strong alliance between:

  • The Europeana Foundation (EF) with access to 2,200 cultural heritage institutions
  • Creative hubs and associations with access to creative industries, tourism and educational professionals across Europe (EDC, MFG, ECBN, AALTO, PLURIO.NET, Culture24, EuroClio, EUN)
  • Living Labs in 4 member states (Platoniq, yarh, AALTO, EUN)
  • Technical and multimedia experts with a strong deployment record (NTUA, AIT, ONTO, SAT, HP, WEBtic, XZT, SEM)
  • Content providing cultural heritage institutions and museums (ONB, MfN, NMP, NISV, BL)
  • Business planning specialists (KL, EBN)

List of contributors:

Österreichische Nationalbibliothek
Max Kaiser, Head of R&D
Veronika Prändl-Zika, R&D department

Stichting Europeana
Jill Cousins, Executive Director
Breandán Knowlton, Programme Director
Harry Verwayen, Director Business Development
Jan Molendijk, Technical and Operations Director

National Technical University of Athens
Prof. Stefanos Kollias
Dr Vassilis Tzouvaras

Stichting Nederland Kennisland
Paul Keller, Vice Chair
Nikki Timmermans, Advisor Digital Heritage
Martijn Arnoldus, Senior Advisor Creative Economy and Copyright
Maarten Zeinstra, Open Content Consultant and Web Developer

Stichting Nederlands Instituut voor Beeld en Geluid
Johan Oomen, Head of R&D
Erwin Verburggen, works at R&D
Roeland Ordelman, Senior Researcher and Senior Project Manager

European Design Center BV
Marija Popovic, Head of European Projects
Andrew Kitchen, Expert Advisor
Niek Hokken, Head of Innovation Projects
Barbara Cruz, Senior Project Manager
Moniek Falck

MFG Medien und Filmgesellschaft Baden-Wuertemberg MBH
Petra Newrly
Stefanie Springer

European Business and Innovation Centre Network
Philippe Vanrie, Managing Director
Giordano Dichter, Manager of Quality & Technical Assistance Department

Stichting European Creative Business Network
Bernd Fesel, Senior Advisor
Leo van Loon, Co-Founder
Christoph Müller-Girod

Platoniq Sistema Cultural
Olivier Schulbaum, Co-founder
Enric Senabre Hidalgo, Project Coordination/Community Manager

EUN Partnership AISBL
Dorothy Cassells, Future Classroom Lab Manager
Jim Ayre, Senior Advisor
David Simon
Dr. Federica Ortelli, Project Support Team Manager

Jean-Rémi Deléage, New Media Producer
Sacha Quester-Séméon, CEO and Co-Founder

AIT Austrian Institute of Technology GmbH
Ross King
Sergiu Gord

Spild af Tid ApS
Jakob Thorbeck, Founding Partner and Art Director
Lotte Kryger Broe, Digital/Interaction Designer
Peter Thorn, Revelant Education: New Media Manager

HistoryPin/We Are What We Do
Jon Voss, Strategic Partnerships Director
Michal Daley, Digital Director

Semantika proizvodnja, trgovina in racunalniske storitve d.o.o
Sašo Zagoranski, R&D Lead
Nina Zagoranski, CEO

Paul Jongsma, owner
Nique Sanders, owner

Ontotext AD
Atanas Kiryakov, Founder and Executive Director
Vladimir Alexiev
Mariana Damova

Exozet Berlin GmbH
Berit Hanold, Senior Project Manager
Helge Looft, Game Designer,
Timo Wällisch, System Architect and Senior IT Developer
Jochen Volz, Illustrator & 2D/3D Animator

Agence Luxembourgeoise d’Action Culturelle
Frank Thinnes
Jean Reitz

Culture24 LBG
Jane Finnis, Director
Anra Kennedy, Content & Partnerships Director

Aalto Korkeakoulusaatio
Kari-Hans Kommonen
Sanna Marttila

National Museum Prague
Mgr. Jiri Frank
Dr. Jiri Kvacek
Dr. Kamil Zagorsek

Museum Fur Naturkunde – Leibniz Institute fur Evolutions – und Biodiversitatsforschung an der Humboldt-Universitat zu Berlin
Henning Scholz, Department of Collections

The British Library Board
Richard Ranft, Head of Sound & Vision
Luke McKernan, Lead Curator