Kevin Moore, world-respected football historian and founding director of the English National Football Museum, shared with us the reasons why he wanted a National Football Museum for England in the first place. Deeply convinced of the historical significance of football – “there are more nations in FIFA than in the United Nations!”, he observes – he explains:
“The reason why I applied for the job was because I did not want it to be Disneyland football. I wanted it to be an objective look at the history of the game, to treat the subject seriously and with objectivity, not a celebration of football – but an honest look at the game, every aspect, including the negatives such as sexism, racism and homophobia in the game.”
Kevin has gladly remarked that whilst setting up the museum, he could freely bring the true history of football into the museum. In club museums the importance of big cups and the heroes they have is indeed too often overvalued. There might be small display elements about WWII, stories about racism, homophobia or other issues, but those are often confined to a corner and those issues always play a minor role. Due to the limited space within the permanent galleries, these issues are more likely to be tackled in temporary exhibitions. For example, the English National Football Museum had in 2003 an exhibition on Arthur Wharton, the world’s first black professional footballer – telling the story of how he came from Ghana to England in 1882 to learn to be a methodist missionary but instead decided to be a footballer and athlete. In 2005, they had the world’s first exhibition on women’s football during the UEFA European Championships in England. As these exhibitions are temporary, they were able to tackle issues like gender or racism more in-depth, and on their website or through learning programmes.
How do we go from creating a hall of fame of heroes to creating a hall of history that engages meaningfully with the history and the local context?
Kevin speaks up about the dangers of club museums being too celebratory, as they see the museum just as a display through which showcasing their victories and their heroes, leaving out other (hi)stories. “Football is about stardom, which is why an inclusive hall of fame, to some extent, is a good idea. We all have our heroes.” However, visiting a museum is and should be an informal learning experience, a way through which people inadvertently learn. The English National Football Museum launched a special session for people with dementia back in 2017, around the 50th anniversary of England winning the World Cup in 1966: their memories were prompted by football and it was a great way for people to connect. In 2018, a similar project was carried out in The Netherlands by the professional football club Willhelm II Tilburg: “Football Memories” brought together people with similar backgrounds to show them old parts of football matches. In both cases, football memories seemed to create an environment where the elderly were able to not only recall memories, but also make new connections that they normally would not be able to make.
Local public museums have an important role, but as not every football club has or can afford to have a museum, it is important to inspire football clubs to engage more socially, for example by running some social reminiscence programs with their fans. Whilst most clubs interested in social responsibility do all kinds of programmes related to physical exercises, healthy diets, etc., they are rarely focussing on making educational programmes on history. To engage socially, clubs should relate more strongly to their fans – as Kevin observes, “the fans carry the history of the club, they are the ones who hold the tradition, the sense of belonging and the identity, and the club doesn’t. The club is whoever owns it now, and is a private entity.” It’s a money issue, but also a matter of ownership.
“Football Makes History has a great role in showing the value of history, learning, engagement with schools, connecting schools and older people and football clubs together and using the social power that football clubs have.”